Benefits of Summer College Visits

Posted by Neal Schwartz on June 22, 2017

YOu have heard the negatives of summer college visits, what are the positives?


I gained a new perspective on college visits from a recent  article by Nancy Griesemer of Admission Intel .  For many years, I had only preached the negatives of summer college visits; that families should  avoid college visits during the summer due to the lack of students and activities on campus.  But, I  now see the other side; the positives of seeing a school during the summer.  For instance:

  •                 More quality time with admissions representatives and professors.
  •                 Less crowded tours.
  •                 Greater chance that both parents can visit colleges with their son/daughter
  •                 Still able to assess the school's location and the off-campus environment.
  •                 Less stressful and less distractions
  •                 No high school academic schedule to deal with, less overlap with athletic schedules


With school out and the weather near perfect, you might be wondering how you can interest your Rising Junior or Senior in anything but a towel and a bathing suit.  As a parent with three college graduates, that has lived through this stage,  I can tell you that it doesn’t take long to wish they were back in school.   Whether it is vacations, summer jobs, sports teams or hanging out with sunscreen on, we are all on different schedules during the summer.  But, there should still be time to plan some college work.  Nancy Griesemer outlines a long list of productive things that a rising Junior or Senior can do over the summer.  


If you have a high school student and want to get started on the right path, contact us at 914-273-2353, or visit us at: 


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Topics: college admissions, admission advice, life on campus, college tours, campus visits, visiting colleges

What you need to know about Demonstrated Interest

Posted by Neal Schwartz on June 06, 2017



  • Demonstrated interest means different things to different colleges, but it generally shows how interested a student is in attending a particular college and guages how likely they are to enroll there.. After the transcript, SAT/ACT scores, student resume, and college application essays, the next most important student attribute is how well they have demonstrated their interest in a school. 



  • Colleges are driven by metrics.  The more students they reject, the lower their admit rate and the more “selective” they are deemed to be.   Selectivity is what it is all about in the college “game.”  Our American notion of the (selective) private club was emphasized in a Groucho Marx joke:  “I don't want to belong to any club that will accept me as a member.” American society gravitates to belonging, joining, being a member.  So it goes to follow that people believe if it is not easy to get into a college and a student gets in, he or she has hit the jackpot.

    If you’ve done any reading on the college process you will certainly understand the widely published and acknowledged “Acceptance Rates.”   The general belief is that if  XYZ college only admits 6% of all applicants, shouldn’t we want our kids to be part of that exclusive club? Of course, that notion is one of ongoing debate.

    Another metric that gets less notice is the yield rate.   That is, after accepting students, what percentage of them actually enroll?   The demonstrated interest conversation is all about the yield rate.  Sure ABC college might accept only 15% of their applicants, but if only 1 out of 6 accepted students enroll, that is far different than if 1 out of 3 students enroll.  Yield rates are one of the key figures that determine college rankings.

    Frankly, the top 15 or so schools in this country don’t worry too much about their acceptance rates, yield rates or demonstrated interest; they have plenty of applicants and a high acceptance rate.  It’s the layers below those top tier schools that are keenly aware and anxious about filling their college spots.*  The smaller the college, the greater the impact, and there are many prestigious schools in this category.   Those schools concerned about demonstrated interest have two elements to consider:  1) Will enough of their targeted students enroll  and 2) if that number is below their plan, are these full-pay students?    Consider this math.  If a school misses its estimates by just 50 full-pay students at a cost of $60,000 per year.  That is a $3 Million dollar miss. So, in addition to metrics and rankings, there can be a real impact to the bottom line

  • What these colleges want to know is that if they accept a student, will they actually enroll?   This is very hard to measure, especially for those top students they are targeting.  Top students are likely to be attractive to other schools as well.  So, if a college doesn’t see an indication that a student may actually enroll, then they will likely be rejected.  Rejection is bad for the student, but if managed properly by the college, is viewed as a good thing in their rankings.  


short list of schools that care about demonstrated interest based on their own published data: 

  • Syracuse University
  • Hamilton College 
  • Providence College
  • Skidmore College 


What you can do to show Demonstrated interest:

  • Make sure every opportunity to “touch” the school is recorded
    • College fairs, campus visits, campus reps visiting your high school,
  • Take the Supplemental Essays seriously and research those things that are not just from the college’s main page
  • Apply Early Decision or Early Action if possible
  • Establish contacts from the college – professors, sports, admission reps
  • OPEN any communication the college sends you and click on it
  • Campus visit fall of Senior year
  • Second visit to a campus
  • Contacting Admission Rep
  • Meeting with Faculty
  • Be sure to visit if the school is within 3-4 hours away by car.
  • Follow the school on social media; share or re-tweet something of interest
  • Interview when possible
  • Submit your application early, prior to the deadline
  • Write thank you notes
  • Check to see regional reps' schedule and try to meet even if they don’t visit your high school.  "now" the school before you meet to discuss it.



Even if a college does not consider demonstrated interest important, it may be influenced by a supplemental essay on why a student wants to attend.  A well thought out and detailed essay can show that the applicant understands what makes the school unique and a good fit.  As I did research for this post, I was surprised to find how “random” the demonstrated interest element was for each school.  Like most pieces of the college application process, it reinforces that there are general guidelines and that research for individual schools is necessary.



*To see if your college rates demonstrated interest as either considered, important or very important, check out their common data set by googling College Name Common Data set and look at:  C) FIRST-TIME, FIRST-YEAR (FRESHMAN) ADMISSION area. Schools that may be ranked similarly in a Fiske Guide may have completely different views of the importance of demonstrated interest.

If you have an early high school student and want to get started on the right path, contact us at 914-273-2353, or visit us at: 


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Topics: college admissions, admission advice, life on campus, applications, college tours, campus visits, visiting colleges, college yield rates, supplemental essays, demonstrated interest, college acceptance rates

College Visit Basics Plus 3 Bonus Tips

Posted by Neal Schwartz on April 07, 2017
Although this advice could be used all year long, many high school juniors will be visiting college campuses during Spring break. Keep these ideas in mind:

The Basics; Tried and true  advice:

  • Officially record your visit by logging in at the admissions office.  This is usually associated with the official information session.   A visit without a record will NOT be recognized.
  • Take Pictures to document the college tour.
  • Take notes immediately after each visit as a family. If you are visiting similar schools, their pitches may be difficult to differentiate, and they will blend together after you leave.  By sharing notes, the different things your family may have heard or seen will have be more meaningful.
  • Make sure you have enough quality time at each school to make an educated decision. Most schools have both a one hour information session and a one hour  tour. Find out when the last sessions or tours are; if you get to the college in the afternoon, you may only have time for one. Plan your trip well in advance. 
  • Try not to visit while students are taking final exams.
  • Pick up a student newspaper. It might highlight issues on campus that are not mentioned in the info session or admissions office.


Bonus Tips:


Tip #1 – Get off the tour and talk to some real students   

          A tour guide can make or break your student’s feelings about the school. A less than enthusiastic guide or one to whom your student does not relate, can totally turn them off. If you can talk to students off the guided tour, you will get a genuine perspective of the school that hasn’t been “coached” by the admissions office. Where do you find these off-the-tour students? Plan to eat in the dining hall and visit the student center.   Have your student contact academic departments in advance and, if possible, sit-in on a class. They might even be able to talk to a professor. If your student can stay overnight with a student, that experience can be invaluable. 

Tip #2 – Find a time to visit other than school breaks           

          As attractive as vacation time may be for school visits, you will likely be herded around campus in larger groups than normal, which will impact your lens into that school. Better would be a regular school week, if you can get some time off. If your trip was booked well in advance and you are already on your way, take a look at Tip#1!

Tip #3 - Find out who your  Admissions rep is

          Be sure to get the email of the admissions person in charge of applications and visits for your region. This is who will be reading your application first.  They may even know their upcoming schedule for visiting your student’s high school.  Most people don't take advantage of this tip. If your student can get to know the regional rep, who can then relate their essay to a face and a visit, that could very well mean the extra nudge for admission. 

If you have an early high school student and want to get started on the right path, contact us at 914-273-2353, or visit us at: 


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Topics: college admissions, admission advice, life on campus, applications, college tours, campus visits, visiting colleges, campus visit tips

What should high school students do over the summer? Three things to consider

Posted by Neal Schwartz on March 07, 2017

What to do during the summer vacation is often a question parents ponder as it relates to their childrens' future college admissions. Following are some answers as well as additional resources.

1) Formal Programs:

Recent years have seen an increase in formal student summer programs.  But does it matter to the most selective colleges?  

The following is direct from Stanford University’s website FAQ:

 "Would attending Stanford summer programs improve one's chances for freshman admission?

We do not have a preference for students who attend Stanford specific summer programs, but overall, engaging in enrichment opportunities and advanced courses may demonstrate your enthusiasm for learning and discovery. The fact that you are taking summer or enrichment programs is not in and of itself the value-add to your application; it is what you take from that experience, how you share that experience with us through your essays and how that experience has enhanced your intellectual life that is of importance."

There you have it; one of the most selective colleges in the country is more concerned with what value students get out of their programs than the fact that they took a course on their campus.  Once the majority of students and faculty leave campus during the summer, college facilities are used as revenue generating entities.  Campuses can be leased out for sports or academic camps---anything that makes them money.  Despite the myth that the college brand matters even if just for a summer program, there is usually little correlation between summer attendance and future freshman admissions. 

Non-formal Programs

Although there are many available formal programs, a student can differentiate herself from the pack simply by pursuing an interest that is NOT coming from a formal program.   Also, the more unusual, or creative a student can be, the greater the chance that they will stand out. Colleges are looking for students that are inquisitive and curious.  There are many idea do’s and don’ts in this helpful guide from Collegewise.

2) Summer plans should be driven by the students; not their parents.

Getting a fantastic shadowing experience set up by mom through a connection has much less power than one a student set up on their own.  Let students forge their own paths.

3) Every school has a different view of what they are looking for.

There are no absolute right things to do over the summer.  Students can continute exploring their interests, but formal programs should be limited to purely academic interests to accelerate learning.  Better is trying (and maybe even failing) something outside a classroom to complement what is done during the school year. Also, the idea that exotic location excursions will impress highly selective schools is no longer in vogue.   Once a trend, building houses in Nicaragua, or some other faraway place, is no longer unique unless the student has a provable, strong passion for the experience. Now the trend is to find something closer to one's own back yard,  rather than trying to impress with a trip only a privileged student could afford.

Finally, it is OK to have some down time.  Time to re-charge and do nothing should be a requirement rather than a luxury.  The best creative work often comes when you are not looking for the answer.  


If you have an early high school student and want to get started on the right path, contact us at 914-273-2353, or visit us at: 


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Topics: college admissions, summer activities

Early Decision Pros and Cons

Posted by Neal Schwartz on December 22, 2016

Early Decision Pros and Cons;

Photo courtesy of Adweek


Early Decision and Early Action are relatively new terms for many of today’s parents.   Most parents did NOT apply ED or EA, yet today a great many students do.  In The New York Times article The Plague of Early Decision, Frank Bruni references a Massachusetts high school that has a whopping 86% early application rate. 

Like many parents, my knowledge of ED was limited.  It wasn’t until I spoke to my college roommate a decade ago that I found out that he had applied ED and viewed it as one of his biggest life mistakes.  Once he was accepted early in his senior year, he stopped working. This brilliant, inquisitive student had transformed into an academic couch potato. His freshman year in college was a disaster because he hadn’t taken his work seriously and developed some horrible habits.   Fast forward a few decades, and Early Decision is now referred to as a “Plague.”  Try telling the parent who just shared their child’s college acceptance on Facebook (sporting the college’s T-shirt/sweatshirt) that this achievement is something to be cautious about, and they will un-friend you.

Pro’s of Early Decision:

They get into their first choice school – Yea!

  1. Student may get into a more competitive school by committing ED;
  2. No more applications to fill out, no more dollars to spend on applications or trips to visit schools;
  3. Student can “relax” and focus on their schoolwork, internships, etc.

Con’s of Early Decision:

For Accepted Students:

  1. Student is now committed to this school and may decide later that they would rather be someplace else;
  2. Student may “relax” so much that they stop working academically, and there is the potential to get “overconfident;”
  3. Financial aid awards are not decided until later, so the student has committed to a school they may not ultimately be able to afford.

For Rejected Students:

  1. Student’s who have put all of their eggs in one basket, and then get deferred or rejected, now look at every other college as the booby prize.
  2. Student's may feel that they have completely failed and this can be a huge blow to their self-confidence.

 New College Admission Trends:

Along with the increase in students applying early and to many more schools than those in the past, many apply to “safety” schools and are shocked to be rejected from what they thought was a sure thing. While colleges have enjoyed the increasing number of applicants, which reduces their publicized acceptance yield, it is in their best interest to increase the actual number of accepted students who enroll. Today, the enrollment rate is a closely viewed statistic that can “sway” prospective students.


The Bigger Picture:

Frank Bruni, who has written the book, Where You Go is Not Who You’ll Be, and a number of articles about college admissions, closes the recent New York Times article with: “I wonder, too, how many came to regard higher education as one big board game that’s about attaining prestige rather than acquiring knowledge.”

In working with prospective parents, it seems that the prestige of a school is often considered far more than a college’s specific programs. The goal is no longer to find a school where a student will grow the most, both intellectually and personally. While there is no question that in some industries prestige does influence, after my long career in the corporate world I would still look at many other employee attributes first, including character, value to the company, performance, innovation, personal skills, etc.

The early process is neither all good nor all bad.  It just needs to be framed properly as one tool that can be utilized in the college admission process.  What matters most is whether the student finds the best “fit” to learn, grow and succeed post college.


If you have an early high school student and want to get started on the right path, contact us at 914-273-2353, or visit us at: 


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Topics: College Applications, college admissions, early decision