Three Things to Contemplate about the College Process

Posted by Neal Schwartz on January 25, 2019

3 Things to contemplate about the college process as you hibernate this winter:


1. The Shift from Pre-Professional Paths to Computer Science

2. Popularity of Early Decision Continues to Grow

3. The Changing Landscape of Colleges Below the Top Tier Schools 


The shift from pre-professional paths to computer science has erupted over the last five years.  I meet with many parents in the medical profession who are questioning that path for their own kids due to malpractice insurance, managed care, reduced earnings, and greater overhead, among other issues.  Similarly, there has been a glut of lawyers, with less earning potential than in years past.  So, these same bright students, who would previously have gone into these professions or finance, are now exploring other high-salary, high-status jobs. The computer science area has grown tremendously, and there is a great demand for these skills.  I worked for a computer company for over a quarter century, so I am very familiar with the vision and promise for the future in this field.  The future is clearly here. Artificial intelligence and cloud computing are two key growth areas as the computer science landscape morphs into most every business sector and way of life.  This article from The New York Times talks about the shift to computer science and the current deficit of supply for those willing to take the brass ring. 


Popularity of Early Decision Continues to Grow 

For the most part, Early Decision (and Early Action) is growing by 10 to 25 percent at many schools.  The more colleges that accept a higher percentage of their classes from Early Decision, the lower their acceptance rate and the higher their yield.  These last two metrics are huge for colleges and continue to demonstrate their selectivity and brand names. View article from Inside Higher Ed


The Changing Landscape of Colleges Below the Top Tier Schools
Although this recent article from The New York Times makes a distinction to rural schools, the trend is clearly that the heyday of many colleges in boom mode is no longer universal.  Basically, some colleges are struggling financially, some have closed, and others have been seeking partners.  The most recent Northeast school to seek a new partner is Hampshire College.  Of course, the top schools are having the opposite problem. Over the last decade, top schools seem to be trying to convince students to not apply because of their lower acceptance rates.  So, depending on what tier school you are viewing, what financial controls they have placed operationally and the size of their endowment, you can find completely different views of the health of their school from a fiscal perspective. 


To Do: Suggestions for the Winter:

HS Juniors –
SAT-ACT Prep, Actual SAT-ACT Testing and College Activities Plan

HS Sophs –
College Activities Plan, schedule SAT-ACT Prep for the summer


Whether it is your first time or the 3rd time through the college process, avoiding some key mistakes can help increase the chances that you stay sane and that your son/daughter get their best college fit. 

If you have a high school student and want to get started on the right path, contact us at 914-273-2353, or visit us at: 


Read More

Topics: college admissions, early decision, admission advice, college acceptance rates, college prep, college advice, college process, computer science major, Hampshire college, computer science

Avoid these 9 college process mistakes

Posted by Neal Schwartz on November 01, 2018


Avoid these College Process Mistakes:


  1. Over emphasis on the “Main” Essay, leaving the rest of the application unbalanced
  2. Generalizing about all schools, judging from your knowledge of one school
  3. Exploring colleges too early or too late or just "rambling" across the country
  4. “Wasting” your ED choice
  5. Waiting until the last minute to finish before deadlines
  6. Expecting too much from college fairs
  7. Ignoring college visits at local high schools
  8. Visiting a college on one of their open house days
  9. Not realizing that student’s choices may pivot


Sure, the main essay is probably the most visible way for a student to stand out. Does it flow?  Make sense? Have a point to it? Is it genuine?  Is it too perfect? Does it look like an adult wrote it, with “adult words and views?” After you feel comfortable with your answers to these questions, ask yourself a few more:  Did the same amount of care and quality go into the supplements?  Is there a sensible hierarchy to the activity list; i.e., does the 1 hour per week club in 9th grade start the list? 

The application should be balanced, with all elements and sections showing the same level of quality and attention to detail.

 2) Generalizing about all schools, judging from your knowledge of one school

This is my pet peeve.  The answers to a lot of critical college admission questions for your sons and daughters cannot be generalized. Stop taking advice from parents who went through the process with one kid, at a different time period, and with a different set of schools.  The best answer is that “It depends on the kid.”

There are also two key perspectives with this topic:

  1. Yes, the college site and admission office are the ONLY sources of accurate information. It is not uncommon today to have the schools change what they want at the last minute and not totally synchronize instantaneously with what is shown on common app, coalition app or Naviance.   Things change dynamically through the process.
  2. Colleges are marketing their schools; sometimes what they say on websites and in information sessions maybe more about selling the school than what they can actually deliver.

At the end of the day, seeking college information is akin to shopping for the best computer.  They all may look similar, but they have a wide range of capabilities and features, and what they offer isn’t always what you may expect.

3) exploring colleges too early or too late, or just "rambling" across the country

Visiting schools prior to Junior year should (in my opinion) be done for what I call “Category Schools.” Small, Medium Large; City, Country, Suburban; Technical, Liberal Arts; etc. You can start to narrow down choices by getting a general idea of what type of school you’d prefer.

Rambling visits.  It is not uncommon to find parents who decide to visit a bunch of schools without a thoughtful plan.  Some parents are so excited about this journey with their children that they often turn these trips into a series of short vacations.  But by not following a plan, these trips can get old before their time, and many can be costly. So, the advice here is to definitely visit, but put some real thought into the scheduling.

Late visits often result from busy school and life activities. The irony here is that the point of all the extracurriculars is to impress the colleges, but if there isn’t time to visit schools, calmly, then that may impact the college process and admission results.

4) "Wasting" your ED choice 


ED was intended for those students who are completely sure about their college choice and want to lock it in.  Unfortunately, ED has transitioned for many into the vehicle to win the lottery and shoot for the moon to gain acceptance into the most difficult schools.  I highlighted in an earlier blog the dangers and downsides of overshooting the target by over-reaching.  ED should be used for the selection of a reasonable school choice and not as a wildcard.



5) waiting until the last minute to finish before deadlines

Working with my own kids, I have experienced that 1:30am crunch on the day of the deadline.  There may be a surprise or last minute change in thinking late in the college process.  The problem is that the late night/early morning brain does not function well.  That is not the time to try to answer that difficult supplement essay question.  It may be the time to re-think whether you have to apply “early” rather than submitting something that is sub-par.


6) expecting too much from college fairs 

College fairs are held to help brand the college.  Sure, there may be a little time for a brief conversation, but the physical environment and stand-up conversation around the table of literature lends itself to brevity. Usually, college fairs are in the evening for a few hours.  Just getting around to the schools that you are interested in becomes an adventure.  Waiting your turn behind a chatty family just takes time away  from finding out about another college. When it is your turn, introduce yourself, get a name (it could end up being the admission counselor for your area) and after getting your literature and asking your brief questions, give the courtesy of a quick exit to the next family.

7) ignoring college visits at local high schools


This is one to really think about; it’s easy.  In conjunction with a college fair or a tour of their “territory,” a college admissions rep will visit high schools.  They could be the one responsible for your county or state.  Don’t underestimate how important it is to meet this rep and introduce yourself. They will take note of who attends those sessions.  The decision-maker doesn’t necessarily just reside in the admissions office on campus. If a student really cares about a particular college, they should show up, especially since all they have to do is walk down the hall. Yet, when I ask our brightest students about whether they went to their in-school college session, I often get a, “Oh no, I guess I should have gone.”   Sometimes you have to “touch all of the bases” to get that homerun.


8) visiting a college on one of their open house days


Wedged into the few official days off from school, family schedules, winter, spring and summer vacations, students must find the time to visit.  Although I am a big fan of open house days to see more than just an information session, expect to be underwhelmed by some of the basics—especially the tours—during the open house days.  There are just too many people, and the attention you get will be lacking.  See that same school on a less busy day, and you will likely have a totally different experience


9) not realizing that student's choices may pivot

 There is so much student development happening during the college process.  Schools that were definitely on the top of the list may fade, while earlier suggestions by parents and counselors that were completely dismissed may become favorites.  Expect as a parent that you will be surprised, shocked, disappointed and thrilled all the way through the journey. For some students, suggestions will only be considered from anyone but their parents. What do their parents know about college anyway?  So, as you scratch your head in total wonder, just buckle up and enjoy the ride.  I thoroughly enjoyed the ride with my kids and was sad when the “bonding” through college tours ended. Finding the right fit is important for sure, but the journey and together time as they grow, change and mature can be some of your best memories.


Whether it is your first time or the 3rd time through the college process, avoiding some key mistakes can help increase the chances that you stay sane and that your son/daughter get their best college fit. 

If you have a high school student and want to get started on the right path, contact us at 914-273-2353, or visit us at: 


Read More

Topics: College Essays, College Applications, college admissions, early decision, admission advice, college advice, college open house, college process, college visits, college fairs

Should You Apply Early Decision?

Posted by Neal Schwartz on September 04, 2018


What is early decision?  what is Early action?


why do schools offer ED?


should you apply early decision?


what is the downside of applying ED?


What is ED 2?


Any further ED advice


I was recently interviewed by what to do online about the topic of Early decision.  The questions are above. 


To view the article, click here.



If you have a high school student and want to get started on the right path, contact us at 914-273-2353, or visit us at: 


Read More

Topics: College Applications, college admissions, early decision, admission advice, college advice, early action, early decision 2

Early Decision Pros and Cons

Posted by Neal Schwartz on December 22, 2016

Early Decision Pros and Cons;

Photo courtesy of Adweek


Early Decision and Early Action are relatively new terms for many of today’s parents.   Most parents did NOT apply ED or EA, yet today a great many students do.  In The New York Times article The Plague of Early Decision, Frank Bruni references a Massachusetts high school that has a whopping 86% early application rate. 

Like many parents, my knowledge of ED was limited.  It wasn’t until I spoke to my college roommate a decade ago that I found out that he had applied ED and viewed it as one of his biggest life mistakes.  Once he was accepted early in his senior year, he stopped working. This brilliant, inquisitive student had transformed into an academic couch potato. His freshman year in college was a disaster because he hadn’t taken his work seriously and developed some horrible habits.   Fast forward a few decades, and Early Decision is now referred to as a “Plague.”  Try telling the parent who just shared their child’s college acceptance on Facebook (sporting the college’s T-shirt/sweatshirt) that this achievement is something to be cautious about, and they will un-friend you.

Pro’s of Early Decision:

They get into their first choice school – Yea!

  1. Student may get into a more competitive school by committing ED;
  2. No more applications to fill out, no more dollars to spend on applications or trips to visit schools;
  3. Student can “relax” and focus on their schoolwork, internships, etc.

Con’s of Early Decision:

For Accepted Students:

  1. Student is now committed to this school and may decide later that they would rather be someplace else;
  2. Student may “relax” so much that they stop working academically, and there is the potential to get “overconfident;”
  3. Financial aid awards are not decided until later, so the student has committed to a school they may not ultimately be able to afford.

For Rejected Students:

  1. Student’s who have put all of their eggs in one basket, and then get deferred or rejected, now look at every other college as the booby prize.
  2. Student's may feel that they have completely failed and this can be a huge blow to their self-confidence.

 New College Admission Trends:

Along with the increase in students applying early and to many more schools than those in the past, many apply to “safety” schools and are shocked to be rejected from what they thought was a sure thing. While colleges have enjoyed the increasing number of applicants, which reduces their publicized acceptance yield, it is in their best interest to increase the actual number of accepted students who enroll. Today, the enrollment rate is a closely viewed statistic that can “sway” prospective students.


The Bigger Picture:

Frank Bruni, who has written the book, Where You Go is Not Who You’ll Be, and a number of articles about college admissions, closes the recent New York Times article with: “I wonder, too, how many came to regard higher education as one big board game that’s about attaining prestige rather than acquiring knowledge.”

In working with prospective parents, it seems that the prestige of a school is often considered far more than a college’s specific programs. The goal is no longer to find a school where a student will grow the most, both intellectually and personally. While there is no question that in some industries prestige does influence, after my long career in the corporate world I would still look at many other employee attributes first, including character, value to the company, performance, innovation, personal skills, etc.

The early process is neither all good nor all bad.  It just needs to be framed properly as one tool that can be utilized in the college admission process.  What matters most is whether the student finds the best “fit” to learn, grow and succeed post college.


If you have an early high school student and want to get started on the right path, contact us at 914-273-2353, or visit us at: 


Read More

Topics: College Applications, college admissions, early decision